Building a marketplace to showcase flexible careers
We designed and launched a career service powered by a new taxonomy for negotiating workplace flexibility. The goal was to empower women by creating a platform to connect qualified talent and employers willing to offer flexibility.
UX DESIGN DIRECTOR, 2016
objective
Werk was facing the challenge of taking their MVP and evolving it to a robust product to increase their customer base and secure funding. Our task was to create a platform for employers and candidates, launch a new marketing site and refresh the brand.
UX Flow diagram for the Werk relaunch, including marketing, candidate and employer flows
APPROACH
We developed a taxonomy for flexibility and defined the core values for the brand and experience. Next, we mapped journeys for candidates and employers to inform primary use cases and features. We then worked in design and development sprints to build out the site and app experience.
SOLUTION
We successfully created a two-sided marketplace for candidates and employers. Candidates build profiles featuring their desired flexibility and work history. Employers post job descriptions with terms of flexibility offered. The Werk team used the backend for tracking applications, vetting and accepting candidates and connecting employers to the right talent.
We commissioned custom illustrations from Libby VanderPloeg, here celebrating when a candidate was accepted to Werk
Moments along the candidate onboarding flow in the Werk app on a mobile device
An experience journey for the Werk ecosystem along the stages evaluate, consider, join, use and retain - built in Google Sheets so we could iterate with a distributed team
Illustration for a moment of feedback when a candidate or company had been queued for approval
Illustration for a moment of celebration when a candidate's profile is complete and they are ready to apply to jobs